Are you looking for top products to sell online in 2023? We have got you covered right below.
E-commerce experienced a boom when Covid hit the planet and kept shooting higher and higher.
One of the most sustainable ways to make money online is to sell different goods online.
You, however, cannot just sell anything. You want to sell goods that will move and make you money.
One of the ways to hack this is to find trending and popular products, but those that have a long-lasting impact.
In other words, you want to avoid the following:
- Short-lived trendy products that will be out of the market in no time,
- Already out-of-trend products,
- Unpopular products.
With these strategies and a proper marketing strategy, you will make good sales and build a reputable customer base.
Why You Need to Get the Best-Selling Product Online
Of course, choosing the products that sell best online increases your chances of making more sales. Isn’t this what we all want as e-Commerce sellers?
But there is to it more than making sales.
E-Commerce is experiencing a boom that will keep going higher and higher. This means that there will be stiff competition. It would be best if you put the right strategies to sail through the competition.
The trick is selecting a steady best-selling product online and marketing it uniquely.
Read how to market your business on Pinterest here.
Read on if you are looking for a good business idea for your online store. We have searched for the trends and statistics for you; numbers do not lie.
Keep a closer eye on the products we discuss below.
Products to Sell Online: Gadget Items
The tech and gadget category is one of the biggest in e-Commerce.
There will always be a market for new-age gadgets and newcomers.
Some tech gadgets have made it on the A-list and will not slow down anytime soon.
Consider adding some of these items to your stock if you are a techie.
1. Phone Straps
Phone straps are practical items that help users hold their phones more securely. They are also a great way to customize phones.
There are two types, one that can be secured around the hand and the other over the neck. Both of them have been massive things in 2021 and 2022.
And Google predicts a rise in their demand.
Besides, they retail at a lower price of approximately $10.
Such lower prices end up making more significant profits…
Do you know why? Because many people wouldn’t think twice before spending such a small amount.
Are you considering selling phone straps? Suitable suppliers for your business can be Alibaba, Faire and Made-in-China.
2. Power Bank
Power banks are a great product if you can target travelers and tech enthusiasts.
They have been trending in India, and I would acknowledge this to the power outages the country has been experiencing.
Many power banks retail from approx $20-$40, depending on different specs.
You can quickly source power banks from Alibaba and India Mart.
There has been a general increase in traveling and outdoor activities since the lifting of the lock downs. It is not going any down in 2023. Power banks will sell more than they did in 2021 and 2022.
3. Phone Holders
“Phone holders” are a trending product for sale in the United States, United Kingdom and India.
The best target market for this product would be:
- Office workers,
- Car owners,
- Tech enthusiasts.
You can get products attachable to desks or car dashboards.
This product is excellent for people looking to multitask. Either looking at the computer or the phone at the same time. Drivers can drive safely and peek at their phone screens.
According to Google Trends, phone holders tend to do well in November and December.
You can find these top-selling products from phone accessory sellers on Alibaba. You can easily find wholesalers who sell it for even less than a dollar.
4. Mouse Pad
Many laptop users still prefer using mice over the in-built touchpad.
For this reason, mouse pads are always in demand, especially among office workers, tech enthusiasts and gamers.
With the rise of online meetings and classes, it makes sense to see more and more people searching to buy mouse pads.
They come in different designs, sizes and shapes. Research what to start with before stocking them.
5. Car Chargers
Google trends indicate that car chargers have been in demand and will not go down any time soon.
If you plan to sell car chargers, you can target travelers who love road trips, taxi drivers, and tech and car enthusiasts. They are a good car accessory as they let anyone charge their phone on the go.
Another reason they remain one of the top-sold products online is their low price. They retail between $10- $20.
6. Blue-Light Blocking Glasses
Blue-light-blocking glasses have been big in 2022. And so will it be in 2023.
These glasses are known to prevent the harsh blue light emitted by computers, TVs, and mobile phones. An excellent target market would be people who spend much time behind their screens, either working or for fun.
It is said that they can prevent eye pain and headaches that come with excessive screen time.
You can find Chinese suppliers from Alibaba.
Also, you may want to consider other variations, such as “gaming glasses,” if you want to niche down.
Other Top Products in the Tech Industry
These popular items selling online have an upward trend and will be performing excellently in 2023:
7. Smart lamps
8. Pop sockets
9. Smartwatches
10. Reading lamps
Products to Sell Online: Fashion Apparel
If you are into Fashion, try the items below. These items did well in 2022, and the trend will not decrease in 2023.
11. Shapewear
Shapewear was massive in 2022, and so will it be in 2023. It can easily reach the top 10 items sold online in 2022.
To get into this niche, you must be very intentional with your marketing. It is only through sound marketing strategies that you will make more significant profit margins.
One of the best ways to do this is to use influencers already in a niche related to this. For instance, influencers in the Fashion or fitness niche can help you make sales in this category.
12. Blazers
There is no way blazers would have missed the list of the top 10 products to sell online in the fashion category.
Their sales went down during the covid lockdown, but they are now back and stronger.
One thing about blazers is that they are versatile. You can always style them up or down.
You can source blazers from:
- Made in China,
- Alibaba,
- Liuhuamall
- Bansar China
- TQ Clothing.
13. Strapless Backless Bra
Sleeveless, backless dresses with cut-outs have been a thing in the past few years.
And this means one thing; your backless bras are also a trend because they go hand in hand.
Backless bras allow women to wear these dresses comfortably and fashionably.
It is an excellent way to avoid unsightly wardrobe malfunctions.
They come in many variations that you can include in your stock. For instance, you may want to stock those that come with silicon suckers that stick to the breasts.
A good time to sell backless bras is during the holiday season.
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14. Crop Jackets
Crop blazers were oversized in 2022, so will they be in 2023?
They are a trend that is not slowing down any time soon.
A good target market for crop jackets would be women in their 20s and teens. If you can build or already have them as an audience.
You can easily customize this to suit any apparel or brand.
Just ensure your timing of stocking this is right, during spring or winter.
15. Joggers
Joggers started making a comeback in 2014. They have been on a steady rise since then until the trend exploded in late 2021.
One thing for sure is that they will be bigger in 2023; people are very much in love with their comfort and versatility.
Their versatility will help come in handy when you want to customize them. You can quickly come up with something that suits your brand. For instance, you can pair them with sweatshirts to have matching sets, go for drawstring joggers, or even trendy yet stylish wide-leg joggers.
16. Crossbody Bags
Crossbody bags are one of the fashion items that will stand the test of time.
They have been here, and they are going nowhere.
If you want something that will not be phased out of the fashion scene in months, look no further than crossbody bags, both masculine and feminine designs.
They are highly versatile and practical bags, and we will be bringing bags to fashion brands that will have them in stock this year.
They can be customized to many different designs, which means you can make space for them in your brand.
17. Waterproof Pants
This apparel made a massive comeback at the end of the lockdown after going through a dip.
With everywhere open now, more people are taking advantage and engaging more in outdoor activities. Your target audience with waterproof pants and jackets could be people looking to go on hikes or mountain climbing or those looking to engage in other snow-related activities.
Many people realize that outdoor activities have the edge over indoor gyms. And this is
That is probably why there will be a boom in waterproof apparel sales.
18. Reversible Jackets
These jackets can be worn either correctly or inside out.
In short, you can have two jackets in one. Who wouldn’t like this, especially with how expensive winter coats can be?
This trend has been tremendous in 2022 and will be in 2023.
If you have a brand that ships globally, you can make a kill with this all year round.
If not, you are better off timing the right season to make consistent sales.
19. Platform Heels
Platform heels were one of the most popular items selling online in 2022. Fashion brands like Zara made a kill with them in the previous year, and they will still do it this year.
If your brand has footwear in mind, you must have platform heels in stock this year.
They made a bigger comeback probably because people are after comfort now. Of course, the shoes are stylish but more comfortable than stilettos.
Source for them in time for the season and see yourself boost your store’s sales.
Other Fashion Apparel Items that were big in 2022 and will be big in 2023
20. One-piece Swimwear
21. Quilted Jackets
22. Puff-Sleeve Apparel
23. Leggings
24. Crop Tops
25. Corset Tops
26. Athleisure
Products to Sell Online: Babywear and Apparel
Baby garments and other items are one of the biggest things to sell in 2023.
This trend dipped during the pandemic, but it is one of the few recovering steadily. Statista projects that the profits in the baby apparel industry will keep going higher and higher until 2025. If you are looking for a sustainable trend to jump on, then this is one. According to Google trends, here are some of the products that are most likely to make a kill.
27. Baby Bottles
Baby bottles are here to stay. They are one of the things that new parents will always buy.
If you have a baby store, highly consider stocking baby bottles.
You, however, have to keep an eye on the trends.
Find out…what are the parents buying more?
Are they looking for glass, silicone or plastic baby bottles?
Finding out this correctly will help you stay on the market.
Consider getting bottles that can be sold as sets.
Looking at Amazon, these bottle sets are moving faster.
28. Baby High Chairs
High chairs are one of the things that have been trending in the baby industry.
One thing for sure is that this trend will keep soaring higher and higher.
You can customize these chairs to suit your brand, clients or goals.
For instance, if your brand is about sustainability, you can go for wooden and adjustable baby chairs.
29. Nursing Pillows
Nursing pillows help the mother and the baby have a comfortable breastfeeding time.
They are familiar, as they have been here for decades. They, however, have been gaining popularity, especially in the last two years.
If you are looking to make a kill with this, you want to ensure your nursing pillows are:
- Practical,
- Comfortable,
- Different in terms of colors, size, shape and material.
Other trendy items that will perform well in 2023 include:
30. Baby Play Mats
31. Breast Pumps
32. Sterilizer Dryers
33. Baby Bouncers
34. High Baby Chairs
Products to Sell Online: Beauty
Beauty products will always have a place in the online market. I mean, everyone wants to look nice.
The secret to this is to ensure you participate in the revolution that is always happening in the beauty industry. Stay focused on trends that have been phased out.
You also want to show your audience how well the product works by yourself or by using influencers in the beauty industry.
Here are some products that will most definitely perform well this year.
35. Beauty Fridges
According to Google Trends, Beauty fridges have been catching wildfire in Australia. This is an excellent market to explore if you are Australia-based.
It, however, has shown a promising upward trend in the United States, parts of Europe, and North America generally. If you decide to tap into this trend from this region, you might make some good sales as there is no stiff competition yet.
A beauty fridge helps keep your products cool, soothing the skin as soon as you apply them. This has primarily been shown to help fight problems such as acne, puffy eyes, and blood vessel constriction.
36. Hair Scrunchies
Hair scrunchies are back, bigger and better.
According to Google trends, they were massive in the UK, Australia and New Zealand. They are a promising trend in most of Europe and parts of Africa, especially South Africa, Nigeria, and North America.
If you are getting hair scrunchies, you want to diversify and get them in different fabrics, colors and sizes.
A good marketing strategy will include people with both vast and minimal hair volume. You also want to show your audience various ways to style them to attract them to make purchases.
37. Lip Balms
It is easy to see how much lip balms are trending on the internet. We are clearly in a lip balm era after dwelling on matte lipstick for a few years.
Sales of lip balms will go higher this year. If you are looking for a sustainable trend to jump on, then this is it.
38. Fake Lashes
39. Magnetic Lashes
40. Hair wigs
Products to Sell Online: Health, Fitness and Well-being
If you are into wellness and looking for something to sell in 2023, look below.
41. CBG Tinctures
42. Electric Toothbrushes
43. Matcha Tea
44. Posture Correctors
45. Pulse Oximeters
46. Neck Massagers
47. Golf Shoes
48. Resistance Bands
49. Indoor Bikes
50. Trail Shoes
51. Exercise Mats
52. Electric Longboards
53. Fishing Rods
Homeware
55. Blankets
56. Desk Chairs
57. Lumbar Pillows
58. Rugs
59. Sofa Covers
60. Wall Art
Jewelry
61. Jewelry Organizers
62. Men’s Rings,
63. Pendants,
64. Waist Beads
Kitchen
65. Air Fryers
66. Broom Holders
67. Can Openers
68. Can Organizers
69. Measuring Cups
70. Stove Organizers
Pet
71. Cat Beds
72. Dog Bowls
73. Dog Pens
74. Cat Combs
75. Dog Collars
Other Items that will Sell Like Crazy in 2023
76. Video game accessories such as controllers and headsets
77. Video games
78. Air Purifiers
79. Head scarves
80. Sleep Masks
81. Hair Oil
82. Blackout curtains
83. Decorative doormats
84. Bedside lamps
85. Montessori Toys
86. Baby swings
87. Baby Monitors
88. Podcast Mics
89. Winter mitts
90. Thick socks
91. Mushroom coffee
92. Wide leg pants
93. Corsets
94. Pet Carriers
95. Fake Plants
96. Vegetable choppers
97. Laser Hair Removal Machines
98. Eyebrow razors
99. Smartwatches
100. Hiking backpacks
101. Baby swings
Products to Sell Online: Tips to Sell Like Crazy
Finding a sustainable and trending product to sell online is one thing. Making sales and profits is another.
Once you find a product in your niche, you must go out of your way to ensure you make sales and profits.
Here are some tips to keep in mind to put your products out there and attract clients.
Build a Loyal Clientele Base
Nothing keeps a business more effectively running than repeat customers.
Always ensure you build in your customer retention to make sales.
There is no better way to do this than up your customer satisfaction game. Ensure your products are:
- Well-personalized,
- Properly packaged,
- In good condition.
Also, you want to ensure timely delivery and great responses to queries.
Niche Down
Yes, you want to avoid being a jack of all trades. Pick a niche and focus on that.
Nobody wants to buy health supplements and winter coats from different people. It means the person is out in the wild just trying to make profits without actually understanding what they are offering their clients.
Pick products and stick there if you are in the health and fitness niche. The same applies to those in Fashion and apparel and all the other niches. Other than selling, you want to show your clients that you truly understand the niche you are specializing in.
Market Market Market
You will only see your products if you market them. Nobody will know you are selling.
Go aggressive in marketing your products on social media.
Also, remember you need to use the money to make money. Carefully select influencers in your niche to help put your products out there. You could also use paid ads.
Keep an Eye on Your Competitors
Do not just market blindly without looking at what your competitors are doing.
Pin down people who are doing better than you in your niche. Next, pinpoint what they are doing better than you.
You can use their strategies to fine-tune yours without necessarily copying them.
