In this article, we’ll talk about how to drive traffic to your Blog using Pinterest. We’ll explain why and how you should Pinterest to get your blog’s traffic to another level.
Let’s get into it.
So, a jack-of-all-trades is a master of none. This is a simple concept that you should always keep in mind. There are dozens of legitimate ways you can drive traffic, including Pinterest, Facebook, Google SEO, YouTube, Instagram, guest blogging, email, drops forums, and so on. But the deal is that if you’re optimized for everything, you might as well be optimized for nothing.
Which Traffic Sources Should You Choose?
Obviously, we’re talking about Pinterest, but we can’t decide the right traffic for you. The internet features different target markets, people, and locations. Nevertheless, it would help if you opted for Pinterest because:
- Traffic is free, and the “virality” potential is nuts.
- You can easily have one single-pin drive with over eighty thousand views daily.
- The demographic is high-income earning people averaging around seventy thousand per year.
- It’s fun and beautiful.
- Pinterest pins can stay searchable over time, which is called evergreen traffic.
So, even the viral pins stay steady and consistent with traffic, which is fantastic. You can automate the pins 100% with a scheduler, and the most profitable target markets are on Pinterest. Pretty much everything is on Pinterest because it’s a search engine. If you’re searching for puppies or something more technical, like how to start a blog, they will be on Pinterest. It’s like a dumb and visually beautiful Google.
Also read: Top Products to sell online in 2023 according to Google Trends.
Some Thoughts about the All-Mighty Facebook
The reason why we don’t use Facebook in the traditional sense is because of its low reach. Like 10 to 20 percent of people will see your organic posts, and that reach is even lower today.
Your blog posts will compete with videos and funny memes.
So, on a typical day, you’d be scrolling through your Facebook feed, and there would be some hilarious pug video or a meme. There will probably be another video of some guy selling his webinar series or a status update from your best friend before any blog post pops up. The problem is that when you’re competing for people’s attention to read your posts, be interested in your content and buy your products, it can be challenging in a cluttered field. This chaotic nature of Facebook makes things even harder for blogging in general.
Building organically is prolonged because of all the above, meaning getting traffic and visitors takes serious ad dollars. Suppose you want to get big on Facebook, Zuckerberg, and co. will want your ad money. Users stop responding to ads even when you spend money on ads over time.
The reason for that is simple. People get bored with the same content. You’ve got to continue creating these new ads all the time to keep getting the same traffic you were once getting. Coming up with these creative and different ads is stressful.
Also, the demographic is all over the place. It’s lame, to be honest. We mean that Facebook’s future is not exceptionally bright because of how few young people like it or use it. Conversely, Facebook is a great way to connect with your target audience. Facebook is great for other things, but not just building traffic organically. If you’re going to build Facebook, build a group, but it’s not great for traffic.
How to Drive Traffic to your Blog using Pinterest
Let’s go through the steps of how to drive traffic to your blog using Pinterest.
Step 1: Create an Account
This seems pretty obvious. Keep your interests in fashion photography etc., on your personal account and business interests in a business account. Business is business, and the personal stuff is personal stuff, so keep it that way.
Step 2: Fill out your profile and verify your website.
Pinterest cares about these trust factors; among them is verifying your website. The good news is that Yoast SEO tool is incredible for verifying your website and, for step three, applying for rich pins.
Step 3: Apply for rich pins.
Rich pin application is one of the most important steps to driving traffic to your blog, and here’s why. It makes it very easy for people to see, click, and visit your website. You’ve got to have rich pins if you take Pinterest seriously.
Step 4: Create boards.
It would be best to create boards and ensure your board titles and descriptions are optimized for search. Try to use keywords that people commonly search for. Don’t be cutesy with your board names. It will lower the number of people visiting your profile and the amount of traffic that comes to your blog(1).
Step 5: Build your account with pins and pins of others.
When you’re building your account, you want to take other people’s pin and repin it on your account. However, always check out the website and verify if it’s a good website with good content. There are lots of scammers, and Pinterest does not like it when you repin spam or blocked websites.
Step 6: Follow the top players in your niche.
You want to follow the top players in your niche to monitor their accounts, pins, and growth. Following successful people can open your path to success.
Step 7: Create your first post and your first pin
The best way to do this is to use a Canva. Canva is a free image editing website you can use to create your pins.
Step 8: Be active on the platform
Begin by pinning a large majority of other people’s content because they will get more repins. Pinterest doesn’t send a lot of love to newly verified websites. They don’t because the account operators haven’t established a relationship with Pinterest yet. So, you want to pin other people’s content to your boards.
Step 9: Get on group boards ASAP
Having Pinterest is like having corkboards. You can use it to pin most things like children do at home. However, Pinterest has something called Group boards. They are just cork boards, but instead of being in your house, they’re the cork boards in your college union or community center.
In group boards, multiple people can pin for more engagement and followers. So the idea is that you need to get on group boards, especially when starting out.
Driving traffic to your blog through Pinterest is pretty straightforward. Just follow the tips above, and you’ll be good to go.
Sources
https://www.socialmediaexaminer.com/pinterest-blog-traffic/
